Target Date Funds: 401k’s Most Popular Investment Choice
The popularity of target date funds has grown substantially over the past 10 years. Currently more than 50% of 401(k) investors have all their assets in target date funds. Not all this popularity is investor driven. Instead, much of this growth is structural. Currently just over 50% of target date funds are with companies that have their own record keeping, but these companies control over 80% of the assets […]