Risk – Measure It and Manage It

Many people talk about risk, but don’t know how to measure it.  How do you measure risk?  At THOR, while we consider many risk metrics, there are three key risk components on our radar.  First and foremost is the risk of permanent loss of capital.  The second important risk consideration is the price paid for […]

THOR… How We Got Our Name

Its THOR’s 25th anniversary!!  Throughout the years we have gotten the question of how we came up with the name THOR.  We invite you to watch our most recent video where we explain why we are THOR Investment Management…

IT’S TIME TO GET REAL – ASSETS THAT IS!

 Many people alive today do not know what it is like to live through inflation of any significance.  The last time the United States experienced inflation on a major scale was in the 1970’s.  Recently, the Great Recession brought on deflationary pressures.  Those pressures have started to subside, while inflationary pressures are on the […]

IMPORTANCE OF INVESTING LOOKING FORWARD – NOT IN THE REARVIEW MIRROR

Is it a good idea to drive your car looking in the rear view mirror?  Probably not, unless you want to get in an accident.  Why then do many people invest their money the same way – looking in the rear view mirror at performance? The answer is grounded in hindsight bias.  People adapt to […]

Finding Value in a Growing Industry

 In one of our recent market updates, we discussed that commodity prices are at historically low valuations.  Energy, in particular, is one area that is trading at cheap valuations.  When most people think about energy, they think of oil and how much they are paying at the pump.  While oil does make up a […]