The Myth of Passive Investing: Why It Doesn’t Really Exist
Wednesdays at my daughter’s nursery school is “show and tell” day—which I assume is more of a “show-thing,” because every time I ask her
April 22, 2026
Will Horstman is a Financial Planner at THOR, where he combines his analytical strengths with a genuine passion for building lasting relationships. He is dedicated to helping clients make confident and informed decisions, ensuring their financial strategies are thoughtfully aligned with their unique life goals. Will began his journey with THOR in January 2025 as a Financial Planning Intern while completing his studies at the University of Cincinnati. After earning his bachelor’s degree in Finance, with a concentration in Financial Planning and a minor in Insurance & Risk Management, he transitioned to his full-time role in August 2025. Within the firm, Will is also an active member of the Client Experience Committee and the Fun Committee. Originally from Ottoville, a small community in northwest Ohio, Will is the second oldest of five siblings. Outside of the office, he enjoys spending time with family and friends and stays active through pickleball, soccer, and running half-marathons. As a lifelong Cincinnati sports fan, Will can often be found cheering on the Reds, Bengals, Bearcats, and FC Cincinnati.
Wednesdays at my daughter’s nursery school is “show and tell” day—which I assume is more of a “show-thing,” because every time I ask her
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