What Is the CFA Charter – and Why it Matters for Your Investments

Chartered Financial Analyst CFA

At THOR Wealth Management, you may have noticed that several members of our team have “CFA” after their names. It’s not just alphabet soup — those three letters represent a commitment to deep expertise, high ethical standards, and long-term discipline in investment management. But what exactly is the CFA charter, and why should it matter […]

Should I Hire a Robot or a Human?

Robot vs Human

I was recently sitting in the airport catching up on emails and received a response from a woman who was applying for a position at our company.  I had reached out requesting that she share her availability for an introductory call. Her response began with the following: “Here’s a polished and professional version of your reply:” […]

Why You Should Hire a Firm with a CFP® Professional

Financial Professional

When it comes to your health, most people understand the value of having a primary care doctor. This is someone who keeps tabs on your wellness, helps you stay on track, and is available when something goes wrong. But when it comes to your financial life, many people don’t think the same way. They often […]

Why Rules of Thumb Are Out of Style

rules of thumb

There seems to be a plethora of financial ratios and rules of thumb whenever you are searching the web for an answer to a personal finance related topic. Here are some common financial rules of thumb that you may have seen or heard of: Save 10% of your income Have 3 to 6 months of […]

Finding An Investment Advisor

Investment Advisor Firms

What Is a Financial Advisory Firm? Finding the appropriate financial professional for your personal situation can be a challenge. Part of that challenge is due to all the terminology and jargon used to describe financial advisors. For example, what is the difference between an investment advisor, financial adviser, financial planner, wealth manager, broker, etc.? In […]

Hiring a Financial Advisor – The “When, Why, and Who”

Hiring a financial advisor

WHEN should you start looking for an advisor? For many, hiring an advisor should be considered during the accumulation phase of their life. Unfortunately, many people assume they only need an advisor when they have accumulated a certain amount of wealth, are nearing retirement, or both. In reality, this assumption could not be further from […]

Hiring a Financial Professional: 6 Keys to Success

Picture of a discussion with a financial professional

In today’s world, hiring a financial professional can be overwhelming. There is a exhaustive list of titles for financial professionals such as financial advisor, financial planner, wealth manager, investment advisor, estate planner, tax planner and accountant. And while each title mentioned above may conjure up a different business model in your head, the fact is […]